In order to better showcase its capabilities in a wide range of markets, Epson has upgraded to a new Los Alamitos-based headquarters located at 3131 Katella Avenue, Los Alamitos, CA, USA.

The new Epson Campus highlights the company’s digital and automated capabilities while also providing customers, partners and community members to interface with its technologies and conduct business. Product experts are on-hand to deliver personalized tours of Epson’s broad portfolio, which is a key benefit of the upgraded space. Label converters are invited to witness the intricate design of the company’s SurePress line, which includes both water-based and UV inkjet printing to meet a variety of customer needs.

There were numerous factors that played into the move for Epson, many of which were focused on improving the customer experience. “With the expiration of our lease, Epson made the strategic decision to transition to a new facility, marking an exciting chapter for us,” states Mark Mathews, vice president, North America, Commercial sales and marketing, Epson America. “The new facility offers us the space needed to accommodate our growing workforce, reflecting our continuous expansion in the industry. It also offers a hoteling workspace system, greatly reducing the required physical footprint for staff now that we are supporting an innovative hybrid work program for employees. Furthermore, we seized the opportunity to create a cutting-edge establishment that authentically embodies Epson’s core values – Exceptional People, Engineered Precision, Environmental Pursuits, and Enduring Partnerships.

“Consolidating two separate showrooms in Southern California into a single location was a pivotal move, allowing us to effectively showcase the comprehensive prowess of the Epson brand,” adds Mathews. “The expanded Executive Briefing Center serves as a state-of-the-art destination to host customers, partners, and community members. It incorporates Epson’s latest solutions to emphasize Epson’s product innovation and philosophy at all levels of business and operations. In addition, Epson offers the facility for use by local businesses and nonprofits, with monthly activities on campus for networking and community interaction.”

Following the facility’s recent debut, the space has been met with strong feedback from guests. “Most often the feedback we receive has been, ‘We didn’t know Epson had this much technology and products.’ Most people associate Epson with printing, however those who visit the new Executive Briefing Center witness the full array of technology and products Epson offers, not just home, office, commercial, and industrial printing, but also visual communications, wearables, robotics, microdevices, and manufacturing,” explains Mike Pruitt, senior product manager, Industrial Markets, Epson America. “It’s an impressive lineup and display.

“The best way to evaluate if a product will work best for your printshop is to see it in person,” adds Pruitt. “Observing a product in action, understanding its features, and seeing it perform can provide valuable insight that cannot be conveyed though descriptions or specification conversations alone. This allows customers to see product benefits that are not always immediately obvious and discover novel applications or features that may contribute to future business growth. The Executive Business Center was created to serve this purpose and provide a unique space where both current and future customers can explore solutions tailored to their needs.”

Epson offers a wide range of products that can profitably produce output for a label converting business. Whether it’s a new label printer to support short or long run orders, or a wide format printer to produce packaging proofs, or signage or robots for automation, Epson offers a diverse range of solutions to benefit its customers.     

“For label printing technology, Epson’s SurePress solutions deliver high-quality, precise prints quickly and efficiently that allow label converters to produce output with intricate designs, vibrant colors, and sharp details that stand out in a competitive market,” says Pruitt. “For example, the SurePress L-6534VW offers the ability to print with Digital Varnish or Orange Ink. Manufactured as a complete system to work together, the PrecisionCore printhead technology, LED pinning technology and curing lamp units, media feeding, and control system have all been developed, and are all serviced by Epson to ensure reliability and high-quality output.”

The facility has also been tailored to showcase Epson’s commitment to sustainability. According to Epson, the company is driving its business and manufacturing by engineering products that are compact, precise, and efficient with minimal resources.

“Epson’s commitment to sustainability is deeply ingrained in our approach to product design and development, spanning the entire lifecycle of the product,” comments Pruitt. “Within product manufacturing, we focus on compact designs to reduce the physical footprint, requiring fewer physical materials to manufacture, less space during transportation, and consuming fewer resources during operation. We will continue to develop products with precise engineering so customers can minimize waste in the need for reprints or reworks.”